H1B Visa renewal 221(g) - Marketing Analysis for the final product

i applied for my visa renewal in chennai consulate and they have asked the following.

I am looking for some guidance on what needs to be entered for marketing analysis as I am providing consulting services and not a product.

A detailed description of the project to which you will be assigned includes a complete technical description of the project, employer, timeline,current status, number of employees assigned , work site location and marketing analysis for the final product.